Magic Straight Perm in Cheongdam, Seoul

Magic straight perm prices at WENEED BLACK Cheongdam

Two magic lines appear on the menu. The stylist confirms which one fits the look you want.

Prices follow the salon’s Naver Place listing (October 2026). The price also depends on the stylist’s level, hair length and hair condition, and your stylist confirms the final price before work starts.

What straightening a perm means

The same chemistry that curls hair can also relax it. In a straightening perm, a solution softens the hair, the stylist smooths it into a straight position, often with heat, and a neutralizing step sets that new shape. The hair that grows from your scalp afterwards will keep its natural texture, so the straight part is the length that was treated.

That growth line is the most important thing to understand before booking. A straight perm does not change how new hair grows.

Magic straightening versus magic setting

• Magic straightening (₩385,000): aims for a smooth, straight result through the length.
• Magic setting perm (₩440,000): a related method used when you want a smooth surface with a shaped finish, such as ends that curve inward or soft bends. See the magic setting perm page.

The stylist decides which suits your hair and confirms the price.

Hair types that benefit

Straightening is often chosen for hair with frizz, a strong wave, or uneven texture from earlier perms. It can be a way to reset hair so it dries sleek without daily ironing. Thick, wavy hair gets the most visible change. Hair that is already straight would not need it, and the stylist may suggest a different service.

Very damaged or heavily bleached hair carries more risk, because the straightening process stresses the hair. The stylist may advise waiting or choosing a gentler path.

Timing with colour and bleach

Do not plan a straightening perm and a major colour change in one visit. Each treatment alters the hair, and doing both at once can overload it. Many stylists prefer a gap between them and decide the order based on your hair. Bring your history with dates. Details on the colour side are on the colour services page and the bleach page.

What to prepare

1. Photos of the straightness you want, from straight-sleek to a softly bent finish.
2. Your usual wash and dry routine.
3. The length you want to keep.
4. Notes on previous perms or relaxers, with dates.

Expect a long appointment. Straightening has more steps than a basic perm.

Aftercare

General advice includes waiting before washing for the period your stylist recommends, avoiding tight ties that leave a crease, and using conditioner on the ends. Dry hair fully and comb it straight while drying. As the roots grow, the stylist may suggest a touch-up only on the new growth, instead of retreating the whole length.

Visiting the salon

The salon is on the 4th floor at 34 Apgujeong-ro 80-gil, Gangnam-gu, Seoul, open Tuesday to Saturday, 10:00 to 19:30. Apgujeong Rodeo Station Exit 3 is 586 m away. Reserve through Naver Booking, and see the perm services overview for other options.

Everyday life after straightening

Straightened hair changes your morning routine. Many people find they can wash, comb and let the hair dry with little effort, and the surface stays smoother in humid weather. The trade-off is that the treated length no longer takes curls easily, so a curling iron may give only a short-lived shape. Plan any future wave with the stylist instead of trying to undo the straightness yourself.

Fine hair can feel flatter after straightening, since the volume of the old wave is gone. Ask about a light cut that restores some movement.

Frequently asked questions

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